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Prijzenlijst
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Prijzenlijst
VIRA Studios is a design brand focused on sustainable home decor, primarily creating 3D-printed vases and other interior objects using eco-friendly materials. The client’s long-term vision includes the possibility of expanding into other sustainable product lines, so the logo had to remain flexible and future-proof.
The primary target audience consists of women between the ages of 30 and 60, living in Western countries, with a medium to high income. These individuals often value creativity, sustainability, personalized gifts, and thoughtful interior design.
The client requested a logo that:
- Communicates a conscious, sustainable brand.
- Uses organic, flowing shapes rather than strict or harsh lines.
- Avoids elements directly related to vases (to allow for brand expansion).
- Is bold enough to be 3D-printed as an outline, especially on the bottom of products.
- Stands out while maintaining a natural, soft visual tone.
| Color | Meaning & Intentional Use |
|---|---|
| #b75b2e (Terracotta) | Evokes natural clay, warmth, and artisanal craftsmanship. |
| #f3f0ef (Soft White) | Clean and modern, helping other colors stand out. |
| #faf0d7 (Cream) | Adds softness and comfort, echoing a cozy interior vibe. |
| #6d6f5f (Olive Grey) | Represents balance, earthiness, and calmness. |
These tones work harmoniously to express a brand that is grounded, thoughtful, and aesthetically pleasing — much like the products themselves.
The brand name “VIRA” uses Skia Bold, a clean yet modern sans-serif with distinct, sturdy letterforms. Its weight and geometry make it ideal for 3D printing, ensuring clarity and durability even in embossed or debossed formats.
The secondary typeface, Moonblossom Regular, is used for the word “studios.” This typeface was selected for its handwritten, organic feel, adding a creative and personal touch. It balances out the strong geometric base of “VIRA,” bringing in a sense of softness and human craftsmanship — which is central to the brand identity.
Moonblossom also offers better legibility than some more decorative fonts, making it a practical choice for both print and 3D applications.
Importantly, the mark avoids literal imagery of vases or homeware. This ensures the brand remains flexible and ready for future product expansions, without being visually tied to one category.
The overall layout and integration of the leaf into the typography gives the logo a unique, memorable identity while staying elegant and understated.