SMELTPUNT — Studio By Jill

Studio By Jill is een creatieve studio waar vorm en kleur samenkomen met maatschappelijke impact.

Illustratie & cultureel werk

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Smeltpunt - 2025

To help energize the local youth scene in the village of Maarheeze, I created this vibrant and playful poster for "Smeltpunt" – a Mexican-themed event focused on music, drinks, and fun. The visual style is bold and colorful, with retro-inspired elements that catch the eye and communicate a festive, laid-back vibe.

The goal was to draw more young people from the area to the event by using a fun and inviting design language. From the sunburst background and sombrero to the illustrated cacti and bright deal bubble, every element was designed to feel accessible, social, and exciting.

In addition to designing the main event poster for Smeltpunt, I was also responsible for capturing the energy of the day through photography and creating matching social media graphics and promo cards.

These visuals were used across Instagram stories, feed posts, and printed materials to keep the event’s branding cohesive and engaging. The design approach remained consistent with the poster: bright, bold colors, playful shapes, and a summer festival vibe with a strong focus on youth culture.

Photography Goals:

Capture authentic moments of fun, connection, and movement
Highlight drinks, food, and music elements to promote future events
Provide the client with a strong set of visual assets for social media

Promotional Card Design:

Visually aligned with the main event branding
Emphasized deals and key messages in eye-catching layouts
Used recurring motifs (clouds, sun shapes, bold type) for recognition

This project was a full-circle visual campaign—from concept and design to on-site photography and promotion—focused on building community through visual storytelling.