SIEGE — Studio By Jill

Studio By Jill is een creatieve studio waar vorm en kleur samenkomen met maatschappelijke impact.

Illustratie & cultureel werk

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UNDRSIEGE - 2025

The branding for UNDRSIEGE is built around the artist Siege, a steady presence in the European house and techno scene. The goal was to create a strong, versatile visual identity that can be applied consistently across platforms such as social media, Spotify, merchandise, and live events, while also leaving room for growth into future projects like a label or radio show.

Core Concept
UNDRSIEGE carries a double meaning: it highlights Siege as a powerful artist identity, while also functioning as a broader creative umbrella. The brand direction is professional, timeless, and bold, designed to stand out without unnecessary hype.

The use of clean, geometric typography with an inverted “N” creates a visual language that feels industrial, rebellious, and instantly recognizable.

Visual Elements

Logo: The SIEGE wordmark is strong enough to stand on its own, while the UNDR prefix creates flexibility for brand extensions (e.g. UNDRSIEGE Recordings, UNDRSIEGE Radio).
Color palette: Minimalist tones of black, off-white, and grey underline a sense of focus and consistency.
Typography: A modern sans-serif font system balances readability with a distinctive edge.
Tone of Voice: Calm, clear, and direct. The communication avoids hype or inflated stories, focusing instead on professionalism and clarity.

Application

The visual identity was designed for scalability: from album covers and social media assets to merchandise and events, every touchpoint reinforces a cohesive and lasting brand presence.
Result

The final brand identity positions Siege as a strong artist brand in its own right, while establishing UNDRSIEGE as a larger creative platform. The result is industrial, bold, and timeless,fully aligned with the artist’s sound and story.