MOMI — Studio By Jill

Studio By Jill is een creatieve studio waar vorm en kleur samenkomen met maatschappelijke impact.

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MOMI Coffe & Matcha Branding - 2025

MOMI is a wellness-driven brand offering matcha and coffee blends crafted to energize and focus the modern, busy mind. The brand identity blends earthy elements with bold, playful design to communicate both vitality and calm — perfect for creatives, thinkers, and doers.

This project showcases the full brand identity system, packaging concept, and visual storytelling for MOMI’s core products.

MOMI stands for fueling your mental clarity with purposeful energy — naturally.
Whether you're a matcha lover or a coffee purist, MOMI delivers clean, plant-forward fuel for your day.

Clarity – Bold, legible design for a clear message
Energy – Vibrant color and form for a dynamic visual impact
Groundedness – Earthy tones and organic shapes connect with nature

The typography uses a custom, chunky serif for headlines — conveying strength and personality — paired with a clean secondary font for clarity and modern balance. This typographic contrast keeps the brand both fun and functional.

MOMI offers a strong and memorable visual identity that’s instantly recognizable and built for growth.
The combination of vibrant colors, thoughtful typography, and flexible design makes it ideal for product lines ranging from beverages to lifestyle goods.