For this project, I designed the visual identity for La Novia, a new cocktail bar introduced as a stylish extension of an existing pub.
“La Novia” — meaning “the girlfriend” or “the bride” in Spanish — is aimed at young women in their 20s who are looking for a fun, accessible, and feminine vibe in the nightlife scene.
The logo and brand style were created with a focus on playfulness, spontaneity, and a subtle touch of elegance — capturing the essence of what La Novia stands for.