When designing the logo for BLIKK, I focused on striking the right balance between playfulness and simplicity. The goal was to create a visual mark that feels approachable and recognizable, while also reflecting passion, authenticity, quality, and a keen eye for detail.

I sketched, experimented, and collaborated closely. After several iterations and moments of reflection, I selected a final typeface, which I then refined together. The result is a strong and distinctive brand mark that I proudly look back on.